In this episode of Hustleshare, we chat with Vincent Mendoza, founder and CEO of Farmvocacy, to talk about his journey from selling security systems door-to-door and launching beverages at URC to building a climate fintech startup that empowers Filipino farmers. Vincent opens up about the failures that forced him to start over, why he chose purpose over a stable corporate career, and how Farmvocacy is breaking the cycle of farmer debt with commodity-backed financing and sustainable partnerships. He also shares the lessons he’s learned from surviving multiple “valleys of death,” and how grit, humility, and faith continue to guide him as he brings Filipino innovation to the global stage.
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