Ep 360 - Vincent Mendoza - The Hustle Behind Farmvocacy

EPISODE INTRODUCTION

In this episode of Hustleshare, we chat with Vincent Mendoza, founder and CEO of Farmvocacy, to talk about his journey from selling security systems door-to-door and launching beverages at URC to building a climate fintech startup that empowers Filipino farmers. Vincent opens up about the failures that forced him to start over, why he chose purpose over a stable corporate career, and how Farmvocacy is breaking the cycle of farmer debt with commodity-backed financing and sustainable partnerships. He also shares the lessons he’s learned from surviving multiple “valleys of death,” and how grit, humility, and faith continue to guide him as he brings Filipino innovation to the global stage.

Episode Timeline: 

[00:04:43] – Vincent’s Hustle: Empowering Filipino farmers
[00:06:29] – Early Lessons: Learning resilience and grit in a hustling household
[00:24:02] – Corporate Years: Skills honed at Syngenta and URC, leading beverage brands
[00:30:09] – First Entrepreneurship Steps: Co-founding fun runs and farming experiments
[00:45:35] – Choosing Purpose: Staying in entrepreneurship over corporate offers
[00:57:49] – Farmvocacy’s Evolution: From farm inputs to financing and storage solutions
[01:08:23] – Global Stage: Winning international recognition and preparing for expansion
[01:20:32] – Surviving the Valleys: Lessons from failures and near-death experiences
[01:29:47] – Advice to Founders: Pivoting with purpose, staying humble, and seeking support

QUOTES
“As long as I'm learning and I get to accept that I need to make pivot, until such time I get to find that product market fit, I'm not insane. People who are insane keeps on doing the same thing over and over and… expecting different results. No, I'm not. I keep on changing my approach. Baon ko yung learning and then I iterate.”– Vincent Mendoza

CONNECT WITH VINCENT:
LinkedIn: https://www.linkedin.com/in/vincent-roy-mendoza-b39a64121/ 
Website: https://farmvocacy.com/

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