Ep 348 - Michael Sta. Maria - The Hustle Behind Northeast Business Solutions, Inc.

EPISODE INTRODUCTION

In this episode of Hustleshare, we sit down with Mr. Michael Sta. Maria, the dynamic President and CEO of Northeast Business Solution, Inc. — a company at the forefront of digital transformation and business optimization in the Philippines.

Michael shares the inspiring story behind Northeast Business Solutions, Inc.: how it grew from a promising concept into a trusted provider of software solutions for companies across various industries. With a strong focus on innovation, client service, and operational excellence, he walks us through the company’s evolution, its key milestones, and the challenges he faced as a leader navigating today’s fast-changing digital landscape.

This episode also explores how Northeast Business Solutions, Inc. has harnessed the power of technology — including strategic partnerships with digital providers like PLDT Enterprise — to deliver smarter, scalable, and future-ready solutions to clients. A must-listen for forward-thinking entrepreneurs and executives looking to lead with vision, agility, and purpose in the digital era.

Episode Timeline: 

[00:05:11] - Michael’s Tech Origin Story at Adamson University

[00:08:00] - Growing Up with No Computer Access

[00:09:22] - First Dev Jobs & the Long Commute from Bulacan

[00:13:33] - Career Growth: Junior Dev to Team Lead

[00:20:37] - Why He Took the Leap to Found NBS

[00:24:27] - How PLDT Enterprise Empowered NBS

[00:27:08] - Bulacan Dev Talent & Hiring Locally

[00:28:34] - Building His Core Team from Former Colleagues

[00:33:54] - Darkest Times: Payroll Struggles & Sacrifices

[00:40:09] - The Startup Miracle: Closing Euretex

[00:42:02] - Personal Growth as a Founder

[00:47:56] - Hiring, Culture, and Retaining Local Talent

[00:51:50] - How NBS is Adapting to AI in Dev Work

[00:55:44] - Advice to His Younger Self

[00:57:09] - Gratitude & Final Words

QUOTES
“This business is not all about me. It’s not about what I want or what’s easy for me — it’s about how I can take care of my people and meet their expectations. Because at the end of the day, they’re the ones who help the company grow” – Michael Sta. Maria

CONNECT WITH MICHAEL:
Website: Northeast Business Solution, Inc

This episode is brought to you by OneCFO & PLDT Enterprise (MSME FiberBiz & %G SIM Only Plans)

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