Ep 362 - The Hustle Behind NYXSYS Philippines, Inc.

EPISODE INTRODUCTION

In this episode of Hustleshare, we chat with Mansueto "Joel" Callao, Chairman and CEO of NYXSYS, to travel through his journey from a PUP graduate breaking into multinational sales to leading one of the Philippines’ biggest players in digital out-of-home advertising. Joel shares how persistence helped him land major clients, why a ₱26M billboard deal with no location became his first big break, and how a spectacular installation failure pushed him to level up. He opens up about shifting from static billboards to Asia’s largest LED displays, pivoting during the pandemic to build AI-powered audience measurement, and the leadership lessons he’s learned from working with Gen Z talent. Joel also gets real about staying true to your company’s “why,” keeping innovation constant, and why embracing failure is essential to long-term success.

Episode Timeline: 

[00:01:42] - Joel Callao’s hustle: Make industry-wide impact
[00:02:14] - Early influences and selling roots from PUP to pharmaceuticals
[00:07:32] - First billboard deal and unexpected challenges during installation
[00:14:20] - Persistence and relationship-building as keys to sales success
[00:17:41] - Handling rejection and turning “not yet” into “yes”
[00:23:03] - Shifting from static billboards to large-scale digital displays
[00:29:02] - Pandemic pivot to AI-powered audience measurement technology
[00:35:49] - Partnering with PLDT Enterprise to scale and secure infrastructure
[00:39:26] - Nurturing client relationships and evolving tech in a fast-changing industry
[00:45:46] - Embracing Gen Z talent to drive innovation
[00:50:30] - Keeping the fire for “more” aligned with vision and values
[00:57:20] - Leadership evolution and adapting to new generations
[01:01:42] - Lessons on embracing and learning from failure
[01:06:14] - What’s next for NYXSYS and partnership with PLDT Enterprise

QUOTES
“When I put my foot in front of the door, I'm being genuine. I'm being the person who I am. I'm the real deal, meaning to say I can build relationships based on who I am. I'm not selling basically billboard. I was there for a relationship, meaning the added value of service, the added value of being friends and sharing each other's life problems. In short, I've established that kind of - not strategy, but strength that I capitalize on every time I meet clients. Not overpromising, but I always make sure that I overdeliver.”– Mansueto "Joel" Callao

CONNECT MANSUETO “JOEL”:
LinkedIn: https://www.linkedin.com/in/mansueto-callao-73a110a4 
Website: https://nyxsys.ph

This episode is brought to you by OneCFO
Hustleshare is powered by Podmachine

Diamond Supporters: Sarisuki, PayMongo, SeekCap, Shoppable Business, Qapita, GoTyme Bank, Sprout Solutions, UNO Digital Bank