Ep 116 - The Hustle Of The Marketing Guru

Josiah Go - The Marketing Guru, Chairman of Mansmith & Fielders and Waters Philippines kicks off the new year by sharing his hustle with us in this episode:

  • How he got exposed to entrepreneurship by his father at a young age

  • How he sacrificed early by studying concepts in business

  • How he built his companies Mansmith & Fielders and Waters Philippines

  • How he became a professor and an educator

  • How he created the Business Model Map and how it can help entrepreneurs and executives

  • He also shares his great advice for entrepreneurs this 2021

Links in the episode:

  1. Marketing Mix

  2. Market Segment

  3. Market-Driving Strategy

  4. Business Model

  5. Waters Philippines

  6. Mansmith and Fielders, Inc.

  7. “Greenhorn”

  8. Cloud Kitchen

  9. Value Chain

  10. “Blue Ocean Strategy”

  11. “Mansmith Business Model Innovation”

  12. Business Model Canvas

  13. Quick-Service Restaurant

  14. “The Law of Double Jeopardy”

  15. Continuum Academy

  16. “Sunk Cost”

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