Ep 341 - Josiah Go - The Hustle Of The Marketing Guru
EPISODE INTRODUCTION
Josiah Go, Chairman of Mansmith and Fielders and a pioneer in business model innovation, shares his journey from hustling at a machine shop during college to building multiple successful businesses and training thousands of entrepreneurs. In this season premiere of Hustleshare, Josiah opens up about the lessons from his father that shaped his entrepreneurial mindset, the power of sacrificing weekends for knowledge, and why understanding business models, not just marketing, is crucial for success. He dives deep into value chains, innovation, and avoiding the "law of foolish fellowship." Whether you're building your first startup, scaling a business, or simply curious about how true business mastery is forged, this episode is packed with insights you can’t afford to miss.
Episode Timeline:
[00:02:33] - Josiah's Hustle
[00:03:54] - Learning hard work and sacrifice from family
[00:08:28] - 6 Pivots: From sales to business model innovation
[00:11:48] - Learnings during Waters Philippines: Exiting
[00:15:40] - Challenges in pioneering direct selling for water purifiers
[00:17:55] - Criteria when looking at startups
[00:22:10] - How Josiah started mentoring and teaching
[00:27:12] - The Innovative Business Model Map: Blue Ocean Strategy
[00:32:58] - Advice for startup execution
[00:36:22] - Case Study: Mang Inasal’s business model
[00:41:10] - Lessons from scaling businesses
[00:44:47] - Common mistakes in entrepreneurship
[00:48:38] - Advice for Gen Z aspiring entrepreneurs
[00:54:09] - Best advice Josiah received from his father
QUOTES
There's no such thing as perfection. Only God is perfect. But you need to enjoy your journey, anticipating that there will be bumps, some traffic, and some hits along the way. When you meet an accident on the road, you don't walk for the rest of your life. You get another ride and say, 'I still want to go to my destination - Josiah Go
CONNECT WITH JOSIAH:
LinkedIn: https://www.linkedin.com/in/josiah-go-95b569/
Mansmith & Fielders: https://www.mansmith.net/
Continuum Academy Inc.: https://continuum-edu.com/
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