Ep 350 - Emil Eriksen - The Hustle Behind &you

EPISODE INTRODUCTION

In this episode of Hustleshare – Emil Eriksen is the founder of &you—a digital health platform built to meet the everyday needs of Filipinos through online consultations, expert care, and discreet nationwide delivery. With a vision to build a fully localized, end-to-end healthcare system tailored for Southeast Asia, Emil shares how &you is redefining access to care—starting in the Philippines. From early startup wins in Europe to costly missteps with a legacy brand, Emil reflects on the highs and lows that shaped his journey. Discover why he walked away from partnerships, how he scaled fast as a solo founder, and what it takes to build a high-growth company designed for emerging markets.

Episode Timeline: 

 00:01:51 – Meet Emil Eriksen and his early endorsement from Roland Ross
00:04:14 – Origin story: Hustling as a teen in Denmark
00:09:22 – Navigating early success without experience or mentors
00:15:34 – Mentorship and moving the business to Sweden due to regulations
00:22:32 – Profitable from day one: Lessons on funding through sales
00:29:24 – Why reviving legacy brands is risky versus launching new
00:35:01 – Going solo: Why Emil decided to build without co-founders
00:41:11 – The black market gap in weight loss meds and why they went legit
00:47:09 – Building the dream team: “Best of the best” from past ventures
00:53:13 – Raising funding for the first time: Why this time is different
00:58:48 – Advice on validating ideas: Don’t get too attached
01:01:40 – Managing founder emotions: “Enjoy both the highs and lows”

QUOTES
“Just because you have done it once doesn't mean you can do it again... So it was very good learning. It definitely humbled me a lot.”– Emil Eriksen

CONNECT WITH EMIL:
LinkedIn (Emil Eriksen) : https://www.linkedin.com/in/emileriksenandyou/
LinkedIn (&you): https://www.linkedin.com/company/andyouph/
Website: https://andyou.ph/

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