In this episode of Hustleshare, we sit down with Mr. Michael Sta. Maria, the dynamic President and CEO of Northeast Business Solution, Inc. — a company at the forefront of digital transformation and business optimization in the Philippines.

Michael shares the inspiring story behind Northeast Business Solutions, Inc.: how it grew from a promising concept into a trusted provider of software solutions for companies across various industries. With a strong focus on innovation, client service, and operational excellence, he walks us through the company’s evolution, its key milestones, and the challenges he faced as a leader navigating today’s fast-changing digital landscape.

This episode also explores how Northeast Business Solutions, Inc. has harnessed the power of technology — including strategic partnerships with digital providers like PLDT Enterprise — to deliver smarter, scalable, and future-ready solutions to clients. A must-listen for forward-thinking entrepreneurs and executives looking to lead with vision, agility, and purpose in the digital era.

In this episode of Hustleshare, we sit down with Dan Gonzales and Earl Valencia, co-authors of Startup Mindsets, to unpack the emotional and mental journey of building startups—especially through the lens of the Filipino experience. Dan, a Filipino-American writer with a tech background, reflects on his path from tech skeptic to ecosystem builder, while Earl, a pioneer of the Philippine startup ecosystem and co-founder of IdeaSpace, shares how a billion-peso fund came to life after a bold pitch to MVP. They dive into the irrational realities of entrepreneurship, the truth about failure and regret, and why mindset—not just execution—is what defines success. Packed with grit, vulnerability, and decades of hard-won wisdom, this episode is a must-listen for anyone standing at the edge of starting something meaningful.

In this episode of Hustleshare, we sit down with Luis Mesina and Marilyn Yap, the visionary founders and owners of Cake2Go. A homegrown cake brand that redefined convenience and taste in the Philippines long before online delivery was mainstream. From humble beginnings in a side porch with a borrowed oven, to running 18 stores and pioneering the takeout cake model, Luis and Marilyn share their incredible 20-year journey filled with grit, innovation, and heart. This episode also talks about thriving during the pandemic, passing the torch to the next generation, and how tech—especially digital solutions from PLDT Enterprise—has helped them grow in the digital era.

In this episode of Hustleshare, we talk with Ben Alderson—startup mentor, angel investor, and founder of BA Mentor, a platform supporting early-stage founders with practical, no-fluff guidance. With a career spanning engineering, management consulting, startup founding, and venture capital, Ben unpacks the uncommon path that gave him a uniquely grounded lens for helping founders succeed. He shares hard truths about fundraising in the Philippines, the difference between real traction and noise, and why execution—not theory—separates the winners. Candid, deeply tactical, and full of firsthand insights, this is a must-listen for any founder serious about making better decisions, faster.

In this episode of Hustleshare, we talk with Joseph De Leon—partner at Gravitas Prime, founding member of MAIN (Manila Angel Investors Network), and a cornerstone of the Philippine startup ecosystem. JDL shares his fascinating path from global ad strategist to M&A advisor, and how his eclectic background helped him shape a uniquely sharp lens for evaluating startups. He breaks down the realities of angel investing, why most founders miss the mark on valuation and ambition, and what it really takes to build a world-class business from the Philippines. Packed with wit, frameworks, and brutally honest insights, this is a must-listen for anyone serious about turning hustle into lasting value.