Episode 396: The Hustle Behind Carmen's Best Ice Cream with Paco Magsaysay

Great ventures often begin in the places you least expect them. In this episode, Paco Magsaysay, founder of Carmen's Best, shares how his journey from sales in the US to working in his family's cable business led him to an unlikely calling in dairy, shaping his approach to entrepreneurship, leadership, and building a business from scratch.
Explore how Paco turned surplus milk into a premium ice cream brand, tackling the challenges of building trust in a new category, scaling production, and creating a business rooted in resilience and hands-on grit.

EPISODE TIMELINE:

00:01:07 – Meet Paco Magsaysay and the story behind Carmen’s Best

00:08:51 – Working in the US and learning the value of hard work

00:13:05 – Selling long-distance packages and discovering his strength in sales

00:18:19 – Understanding your audience and learning to listen

00:22:51 – Learning the ropes and earning the respect of his father’s employees

00:28:38 – Learning to make ice cream through YouTube

00:31:32 – The story behind the salted caramel flavor

00:36:35 – Why Paco initially resisted the dairy business 

00:38:44 – Starting Carmen’s Best without a business plan

00:50:03 – Sticking to your strengths and hiring to complement your weaknesses

00:53:40 – Scaling through smart sales and partnerships 

00:58:27 – The numbers that matter when running a growing business

01:02:14 – Having a North Star and chasing meaningful goals

01:07:43 – Why doing what you enjoy makes work easier

01:09:44 – Building a business that works and continues to grow

QUOTE/S FROM PACO

"Don't be close to new things because you never know what it will turn out to be. Give it a chance, a real chance."

"You have to believe in your product first. And number two, you have to be sincere."

"Never put money as the goal. Money was never the goal."

Resources:

Website: https://carmensbest.com/

Links/Sponsors: 

OneCFO: https://www.onecfoph.co/

PayMongo: https://www.paymongo.com/

This episode is brought to you by Villgro Philippines, Paymongo, GoTyme Bank & SeekCap

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